VISUALIZING GATORADE'S DECADE OF INNOVATION Revitalizing Gatorade's visual narrative. This project involved creating cohesive visual assets for new case studies and updating decade old projects with refreshed or entirely new assets to ensure consistency, all with the approval of the Gatorade team.

NOSTALGIA FOR PEOPLE WHO LOVE CHINATOWN Logo design for Uncle Lou, a Cantonese restaurant that opened during the pandemic in Chinatown, NYC. Since opening, Uncle Lou has received a number of accolades from being listed as a New York Times Critic’s Pick to Bon Appétit's 50 Best New Restaurants 2022.

CORE VALUES, FLEXIBLY DESIGNED Brand identity design for a boutique Pilates studio. Custom logotype inspired by the human body and Pilates equipment, with an expanded color palette. The design balanced fluidity and structure, reflecting core Pilates principles.

DECODING YOUR PERSONAL BLUEPRINT Jenna Zoe, a world-leading Human Design expert, sought to create a mobile app for her My Human Design service. The project required translating complex concepts into an intuitive, visually appealing format. The resulting app provides users with a personal "roadmap" to self-discovery.

GLOBAL VISION, AMERICAN REFINEMENT Oakley, a leading eyewear and sports performance brand, engaged a contract designer to work with their US brand and retail management teams. The project involved creating print and digital designs for retail store displays, announcements, and social media content.

ADVENTURE'S CALM IN THE WILD Brand identity refresh for an Alaskan luxury adventure lodge offering heli-skiing, fishing, and glacier hiking. Refined logo and visual elements reflect the lodge's unique blend of tranquility and adventure in the Alaskan wilderness.

FRAMING OKLAHOMA'S ARTISTIC ANTHOLOGY Oklahoma Contemporary needed a catalog for their ArtNow 2023 biennial exhibition "The Soul Is a Wanderer" with an extremely tight deadline. The successful catalog highlighted prominent Oklahoma artists, with a focus on indigenous and black creators.

AS EASY ON THE PALATE, AS IT IS ON THE EYES Brand expansion for Maki Kosaka, a casual sushi restaurant by a Michelin-starred team. We created custom illustrations, patterns, and a style guide to enhance their social media presence, balancing high-end pedigree with an approachable dining concept.